Create An Expert Blog In 13 Steps

Gordon Robinson August 18, 2014

If the mere idea of online blogging makes you break out in a sweat, it’s time to reconsider your perception of what an online blog is really all about. Blogging is merely a way to communicate effectively and casually with those who do business with you. Below is a list of the skills necessary to be a master blogger.

13 Steps To A Great Looking Blog

1. Always make sure you have subheadings marked as H1, H2 and H3 tags.
2. A blog should not be less than 500 words. Try and make your blog at least 500 to 1000 words long. Keep in mind that a blog is a much more informal medium than certain other types of websites. Blogging is fun and social and shouldn’t be rigid and structured. Keep this in mind as you write your blog posts. Your reader will want to find content which sounds like it’s coming from a friend, not an Associated Press journalist.
3. Always have your keywords in the title and in the sub headings.
4. Make sure that the keyword phrase is scattered through the content of your blog. You should have a keyword density of at least 2%. That’s means that your keyword phrase should appear at least once every 100 words.
5. When you set up your blog, it may be wise to buy a domain name instead of utilizing a free site. It is not expensive to do this, and it will assist you in looking more professional. Visitors will have less trouble remembering the blog if its title includes your business name.
6. Always bold, underline and italicise your keyword phrase at least once.
7. Make sure you have one internal link to your blog. Use a lot of links in what you post. Your links can lead to older posts that you have made as well as to other websites and blogs that you believe are relevant. Links can also be included back to news sites or university sites that support the claims you may have made in any of your posts. These links will increase the credibility of content on your site.
8. Always post your blog with purpose and have a call to action. If you don’t tell your readers what to do they probably won’t do it. Write about things that people are always going to want to know about. Try blog about subjects that will remain current for many years.
9. Use video content to increase the quality of your blog. In addition to videos, you need to make sure you are still adding quality content. It is always good to write descriptions to accompany your video elements. This will allow you to use key words to describe your videos.
10. Always have at least one picture in each blog post. Remember to fill in the alt tag with your keyword phrase as this will give you increased SEO Optimization.
11. Use social media networking links in order to assist your readers in following you. Sites such as Facebook and Twitter will make your blog more successful and help you gain notoriety. These portals allow you to communicate with your blog’s readers and allow you to promote your blog to other Internet users.
12. Make sure you have relevant tags associated with your blog and categorise accordingly. The longer your posts are, the more you need to make sure that you are separating the article appropriately, and using subheadings. Your blog will look much better, be easy for people to read and understand, and give a wider viewership. By utilizing this simple step, you boost your blogging skills to a higher level.
13. Always make sure you post original content in your blog. Google is a lot cleverer than you think and will know if you are copying someone else’s content.

A Great Looking Blog

I’m sure you will find these tips useful, especially if you are using WordPress. There are many different types of blogs with different styles and results, however if you stick to the basic guidelines I have provided you will have a healthy looking blog.
Together we can achieve more,

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