Does E-mail Marketing Still Work? You Bet!
Even though your clients probably receive a few dozens of e-mails a day, e-mail marketing continues to be a great way to market to them.
Why? Read below for eight reasons.
- Many people read their e-mail via a mobile device such as a smartphone or tablet. There’s something about getting a notification on your smartphone that you have a new e-mail message that compels you to open it right now. Forrester Research in July found that up to 42 percent of e-mail messages accessed via a smartphone are opened, while 17 percent of those accessing e-mail via tablet opened their e-mails, as well.
It’s hard to ignore an e-mail on one’s smartphone, so hard that 42 percent of e-mail messages are opened!
- E-mail marketing is even better than using text marketing because a text could cost someone money to open it (some people still have phone plans that charge by the text). E-mail, on the other hand, costs someone nothing to open.
- Consumers want to get e-mails from their favorite brands and companies. Usually because they come with discounts. Nielsen reported in March that 28 percent of online shoppers in the U.S. signed up for product or company e-mails. Doing so, Nielsen reported, in order to receive discounts or promotions (making it clear why offering coupons or discounts via e-mail is a smart move).
- Apparently, getting discounts via e-mail is pretty much here to stay. Juniper Research reported in July that the number of coupons sent to consumers via mobile should double within the next five years.
- E-mail marketing is inexpensive and delivers a terrific return on investment. It’s so cost-effective that a message can cost mere pennies. It’s so cost-effective that a whopping 85 percent of retailers in the U.S. said they think of e-mail marketing as one of the most cost-effective of customer acquisition tactics available today (from a study conducted jointly by Forrester Research and Shop.org).
- As you read above, notice that we’re talking about consumers who have asked to receive e-mails. This is called “permission-based” marketing and because someone has asked to receive messages from you, he or she is all the more likely to open your messages. In other words, it’s not that we read all e-mails sent to us; we read the ones we want. By opting in to receive your e-mails you can rest assured that the individual wants to hear what you have to say.
- That said, unless they love you forever, people do tend to stop reading after a while. This is natural: our interests do change. But if they’re still reading, you’ve undoubtedly forged a very strong bond/relationship with them. That’s what e-mail can do so well: create strong consumer/business bonds.
- Social media has not replaced e-mail. Not everyone checks social media every day. Not all posts make it into someone’s news feed. Your followers may not see your message on social media, but they more than likely will see it in their e-mail inbox. And they will read it.
Read more at http://www.business2community.com/email-marketing/e-mail-marketing-still-work-bet-01032728#gS15L3fdvRP7xhTW.99
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