Tuesday, 30 September 2014

How Your Local Business Can Get More Facebook Likes

How Your Local Business Can Get More Facebook Likes

 
As a local business owner, Facebook should be a key part of your promotion strategy. But there are definitely ways to get it wrong; before we go into how to build your Facebook fanbase, let’s discuss one of the most common Like-building mistakes: buying Facebook Likes.
In a nutshell: not every action on Facebook is shown to everyone. EdgeRank determines how many people actually see your activity on their News Feeds; this is based on engagement.
So suppose you have 50 organic likes and you bought 50 likes – anything you share on the page will only show up to a percentage of those people. It would be safe to assume that the bought likes are not actually interested in what your page represents, so they won’t be engaging (reading/sharing/liking/commenting) with it. So fake Likes dilute the pool of people who see in your Facebook activity.
Plus Facebook penalizes you for it.
Page Optimization
First thing’s first, be smart about how you create your Facebook page. Here’s an article from Moz about how to optimize your fan page from an SEO perspective.
 
Okay, I have an awesome page. So how do I get organic likes?
1. Invite friends/family/coworkers who support you to like the page.
The first set of likes are more valuable since it increases your credibility and initial visibility. You can only send these invites to your personal connections if your business is connected with your personal Facebook account. Once you have these initial likes, there’s no need to send blanket invites to all your friends – if they’re not interested, they’re not interested and people who don’t interact with your content do not help you.
 
2. Have your social media links available on your website.
There’s an audience already interested in what you do, already looking at your material – those are the people you want Liking your page. Make sure to make the link to your Facebook page visible and even eye-catching on your website.
 
3. Look at interests and who’s around you.
Start doing research on your audience. Using Facebook’s Graph Search, you can find out other interests of people who would be interested in your product/service. So search for something like “Favorite interests of people who like Antiques and live in New York, New York” (the top three are “museums”, “photography” and “art” – you can thank me later, antique shop owners). Additionally, “Favorite interests of people who like [your competitor]” or “Clothing Stores liked by Designers” thereby filtering who actually liked those pages are also a good things to know. You can then use this information for your articles and offers.
But it’s not just your customers, what about other popular businesses near you? Is there a nice place for your customers to get a manicure while waiting for their custom iced cupcakes from your store? Interact with that business on Facebook (you can engage as your business instead of your personal page). Maybe it will be the start of a beautiful (and mutually beneficial) friendship.
 
4. Start posting and sharing interesting content.
Now you know what your customers are into, you should start using it to your advantage. Find articles you think will interest them and share it, write posts that promote discussions, share a variety of formats – images, text, videos etc.
But make sure you’re consistent! Create a content calendar and stick to it! Don’t post 100 times a day – people will hide you from their timelines – but have a level of quality and frequency that people can expect from you.
5. Offer incentives or run a contest.
Give people a reason to like your page! Perhaps showing they’ve Liked your page is a good way to filter people for coupons or promotions you wanted to do anyway. Maybe let them have a say in things by conducting a (relevant) opinion poll on your page; it would be a good opportunity to start a discussion. You cannot explicitly ask for people to like your page to get something, but getting a reputation for having incentives on your Page can spread from one fan to another.
If you want, you can even run a contest – but make sure to read Facebook’s promotions guide first. Facebook has their own app for contests which allows you to restrict the contest to certain demographics and which generates a unique url that you can use to promote. Make sure the contest guidelines are simple and that it’s easy to share with others. Again, you cannot ask people to Like to enter, but if the contest is relevant to what you do, it will direct people your way anyway.
6. Reply and interact with people.
Facebook is often used as a way for customers to give feedback. You’ll get people asking questions and people leaving negative comments. This is the perfect opportunity to win them over. Make sure you answer all questions and reply to both positive and negative comments, don’t just keep promoting yourself to them. Be friendly, have some fun, build a community. It will keep people interested and engaging with your page.
7. Facebook Ads
If you’re doing something like running a contest, it might be a good idea to get the word out more. Facebook has various types of promotions available. Although promoting your page itself might not be the best option (here’s a pretty cool expose video about one of Facebook’s own promotional schemes), you can still promote posts/content you put out there. There are a lot of options to look into.
8. Analyse and adapt
Use Facebook Insights to see what works and what doesn’t. Do people prefer pictures of your products or videos of product demos? Do they tend towards long or short posts? You can also see your Like statistics, your reach (how many people see your posts), and engagement. Work with what works and work on what doesn’t.
 
Some side notes on what not to do
Don’t explicitly ask for likes or comments in your posts. Facebook has been trying to crack down on what they have called “like-baiting”, although they did state that “genuinely trying to encourage discussion among [your] fans” will not be penalised.
Additionally, the trend of click-bait articles is also in Facebook’s sights. So if your article promises “mind blowing shoelace designs”, rethink how mind blowing shoelaces really are and keep your article title more relevant.

Read more at http://www.business2community.com/facebook/local-business-can-get-facebook-likes-01019800#lI0GKdKlofzgtdRS.99

SOCIAL MEDIA CHECKLIST

The Complete Social Media Clean Up Checklist (Infographic) image Social media marketing and PR post

Facebook Marketing 2014 For Your Online Business


Linkedin Training ~ Discover the Secrets of Linkedin


The Dos and Don’ts of Social Media Automation and the Best Tools to Use

If you want to succeed on social media some degree of automation will be required. At the very least you should schedule a days’ worth of posts so that you can get on with running your business.
There are things you shouldn’t automate though, and they are shown in this infographic from The Insurance Octopus. It highlights some social media automation dos and don’ts along with a great list of tools you can use to implement your strategy.
The Dos and Don’ts of Social Media Automation and the Best Tools to Use

The Basics of SEO: What Google Looks at When Ranking Your Website

One question we get asked a lot here at RWD is “How do I get my website higher up on Google?”
There isn’t a quick and easy answer as Google looks at hundreds of things but we though this infographic from Linchpin SEO summed it up well splitting a bunch of important factors into 4 key groups.
The SEO Pyramid What Google Looks at When Ranking Your Website
 http://blog.red-website-design.co.uk/2014/09/24/the-basics-of-seo-what-google-looks-at-when-ranking-your-website/

Monday, 29 September 2014

 
          
twitter chatsA few months ago we started up a new Twitter chat series, #Bufferchat.
So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight!
Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further.
It’s amazing how much there is to know, both for the chat host and the chat participants! I’d be thrilled to share some of our best tips and techniques with you. Twitter has been an awesome learning experience in so many different ways, and chats are no exception.
Whether you’re a Twitter pro or newer to the network, whether you plan to host your own chat or if you look forward to participating in others, a bit of advance preparation could help. Here’s what we’ve discovered so far to help you make the most of Twitter chats.

Twitter chat basics

What is a Twitter chat?

A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will pose questions (designated with Q1, Q2…) to prompt responses from participants (using A1, A2…) and encourage interaction among the group. Chats typically last an hour.
Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable.

Why participate in a Twitter chat?

Twitter chats provide a chance to network and grow your circle (and knowledge!) through shared interests. Through our #Bufferchats, we’ve discovered a whole host of useful tools, tips, and super savvy people whom we might not have otherwise connected with.

How to find a Twitter chat

There are many ways to find Twitter chats, most of which happen on a fairly regular basis. Try the following links to find a chat that meets your interests or industry.

6 tools for a more productive Twitter chat

At the most basic level, you can participate in a Twitter chat simply by entering the hashtag into a Twitter search and interacting with people there. But there are many other great tools that help organize and filter tweets into a stream for easier conversing.
One of the major benefits of these tools (specifically Tweetchat and Nurph) is that they automatically add the hashtag to your Tweet, which can save you lots of time—Twitter chats move fast!

Tweetchat

Tweetchat is a simple, powerful tool to quickly interact and reply to Tweets. Once connected to your Twitter account you can easily keep up with fast-paced Twitter chats as it updates and refreshes in real time.
Tweetchat

Nurph

Nurph is a comprehensive Twitter chat tool with rooms for chats, replays of chats and RSVP functionality too. If you’re hosting a chat, definitely look into this tool as it also provides analytics. Nurph also has a great video series about Twitter chats that are worth a watch!
Nurph

Twchat

Twchat connects with your Twitter account and provides rooms for your chats.
Twchat

Hootsuite

Hootsuite organizes your social media profiles or searches into streams that you can easily scan and manage. This is one of the favorites for following along and organizing social content.
Twchat

Tweetdeck

Tweetdeck is owned by Twitter and integrates seamlessly with your Twitter account as a login. This is a beautiful, simple way to keep on track with a Twitter chat.
Hootsuite

Storify

After the excitement is over and the chat concludes, it can be helpful to scan back through a Twitter chat to check out tools, resources and point you might have missed.
Lots of chat hosts put together chat recaps for this purpose. If you’re the host of a chat, Storify is a straightforward, effective way to create a recap of each chat. Simply add in the hashtag into the Twitter column on the right hand side and drag and drop tweets into the story column to organize and construct the story of your Twitter chat.
Storify

10 quick tips for Twitter chat participants

10 Tips for Twitter Chats
  1. Give your Twitter followers a heads-up before you join a Twitter chat (“High tweet volume warning”) and share an invite to join the chat if it might be of interest to your followers.
  2. Reply directly for targeted conversations with one or two people.
  3. Include a “.” in front of an @ if you want your tweet to show up in all feeds. (Don’t worry if you’ve flubbed this in the past; it’s one of the most common Twitter mistakes!)
  4. It’s OK to dip in and out of a Twitter chat. Drop by for the time you have and don’t feel guilty if you can’t stay for the whole thing.
  5. Be polite and positive! :-)
  6. Don’t be afraid to contribute and jump in! It can be intimidating, but trust me, the moderators and participants will be glad to hear from you!
  7. When answering a specific question or comment from another participant, use Twitter handles to identify who you’re speaking to in order to avoid confusion.
  8. Remember Twitter chats are about connecting and learning, not selling your product. Use the time to provide as much value on the given topic as possible and show your expertise without over-promoting.
  9. Always include the chat hashtag in your responses.
  10. Follow up with people after the chat! Keep the conversation going or get to know fellow participants on a more personal level. You never know what new connections you can make!

6 steps to hosting your own Twitter chat

There are tons of great chats out there! And if you can’t find a chat that you’re looking for, why not start your own? Here’s what you need to know about hosting a Twitter chat.

1. Participate in plenty of chats first

If you’re planning on hosting a chat of your own, make sure you learn the ropes first. Try to join in several Twitter chats in advance of your own . If you participate heavily, you’ll start to get the feel of the flow, the speed, and the types of interactions you’re likely to see as host.
While you’re participating, test out some of the tools mentioned above and see what fits best for you.

2. Choose a hashtag: Make it brief and clear

Your chat will need its own hashtag. Picking the ideal hashtag can be tricky business—there are tons of chats already out there, and you want to pick something brief (since it will be appended to every tweet), clear and simple. Bonus point if it’s easy to relate back to your business or perhaps even branded to you or your company.
We originally hosted #toolschat several years ago, but when we decided to launch back into the Twitter chats, we felt a more branded hashtag might be best to tie it back to Buffer.
You can register your hashtag on Twubs to provide a place where people can learn more about your talk or topic.

3. Schedule your chat: Consider your audience, time zones

When it comes to scheduling the best time to host your chat, consider your audience. Are they in multiple time zones? Are they most active with you on Twitter during the day or in the evening? It’s OK to experiment a bit to find the best time or even ask your audience what they’d like!
For #Bufferchat, we wanted to make sure as many timezones as possible could partake, so early in the day for Pacific time, midday for East Coast and Evening for Europe worked well for us!
We also wanted to be conscious of not conflicting with too many other chats (though this may be inevitable—did we mention how many there are?)
As you promote your Twitter chat on Twitter and other social media spots, make sure you post the time zone since anyone around the world can join!

4. Topics and questions: Plan in advance

Once you decide what your chat will focus on, start brainstorming possible topics and questions in advance so you can build out your schedule.
At Buffer, we often look at our popular blog posts for topic ideas, since we know these seem to resonate with our audiences. But we’ve also kept an open mind and asked our guest speakers what might work best for them.
Write down the questions ahead of time—5 to 8 questions should be a good number to get you going. Be sure to include a few alternative questions you might want to add in depending on the direction of the conversation. It’s great to be flexible and go with the flow. Sometimes chats can go in different directions than you intend, which can lead to great things!

5. Consider special guests

Bringing in special guests to answer questions and lend their expertise can help your chat reach new audiences.
We were so excited to have Peg Fitzpatrick from Canva as our first #Bufferchat guest, which allowed for several participants to be introduced to Canva, a tool we love for creating visuals. We have a lot more special guests on the way!
Don’t be afraid to reach out and ask an expert in your field. It’s likely a flattering request and if it doesn’t work with someone’s schedule, they’ll let you know. Be sure to communicate clearly and send questions ahead of time so the guest can prepare.

6. Encourage and engage

When your chat gets going, get fired up! The next hour will be an awesome blur.
Make sure you encourage participants to join in and introduce themselves at the start. Large chats can be intimidating, and asking your community to welcome the new folks can help foster engagement.
Over the course of your chat, you’ll be busy as you keep the conversation moving, ask and answer questions, manage conversations, share resources, connect participants and generally try to be the best host you can.
Experiment and have fun. Enjoy the process—and the rush!
https://blog.bufferapp.com/twitter-chat-101

 

 
 
  
When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners.
Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks.
Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? I went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.
Read ahead to learn all 30 little-known features (and see which ones you might already know!).

social media features

5 Little-Known Facebook Features

1. Save links to read for later

Whenever you see a story that someone has shared in your news feed, you’ll find a “Save” option in the drop-down menu under the top, right corner. According to Facebook, the “Save” option shows up for links, places, music, books, movies, TV shows and events (but not plain-text updates or photos).
facebook save feature
“Save” also shows up on pages. Click the “…” next to the Like, Follow, and Messages buttons at the top of the page.
Where do all these saved posts and pages end up?
Facebook-saved-feature
Once you’ve saved a few, you’ll notice a new menu item in the left sidebar of your homepage. Click “Saved,” and you’ll be directed to a complete list of all the posts and pages you’ve saved, viewable in one big chunk or broken out by category.

2. Follow rather than friend

Here’s a fun one to wrap your head around: You can follow someone without friending them, and others can follow you without friending you.
Here’s how it works: When you’re on the profile page of someone who has this feature turned on, you’ll see a “Follow” button to click, along with an “Add as Friend” option.
facebook follow
When you follow someone, you see their posts in your news feed, just as you would when you become friends with someone. The big difference between friending and following is that there need not be a reciprocation from the other person. For instance, if you want to see what Jay Baer posts but Jay Baer doesn’t return your friend request, you can follow instead.
To turn on the follow feature for your own profile, go to your Facebook settings. Click on the Followers link in the left-hand menu, and change “Who Can Follow Me” from “Friends” to “Everyone.”
facebook follower settings

3. Manage Your “Posts to Page”

Other people can post to your business page by tagging your name in their updates. These posts from others land in the sidebar section below your photos. It’s some prime real estate, and if pruned correctly, it can be an asset to your page.
posts to page facebook
Check regularly for spam.
Check regularly for customer service opportunities.
Check for ways to engage with those who mention you.
And maybe you’ll even find something worth re-sharing to your main page.

4. Reorder your page sections

I mentioned in the above tip that “Posts to Page” show up underneath your photos. Well, they don’t have to if you don’t want them to.
Facebook page admins can rearrange the order of the sidebar elements. People and About always remain in the top two spots, but the remaining page sections can be dragged and dropped into any order that best suits you.
facebook reorder page
To see this option, hover over the title of any of your sidebar sections, and click the gray pencil icon to Manage.

5. Fast advanced stats for any page post

You’re likely familiar with the “X people reached” note at the bottom of all your page posts.
Screen Shot 2014-08-30 at 6.32.56 AM
Have you ever clicked on it?
Here’s what you see:
post-details-facebook-page
These insights, which you could also conceivably grab from Facebook analytics, show you all sorts of cool stats like the breakdown of likes, comments, and shares, as well as how your post looks in the feed and which actions people took regarding the post.

Assorted useful features

Receive email from your Facebook email address. You can email me at kevanlee@facebook.com, and the message will come straight to my regular Gmail account. The same goes for you and your Facebook profile. Your Facebook email is your username on Facebook, plus @facebook.com.
Download everything you’ve ever done on Facebook. Go to your settings page, and click the “Download Facebook data” option at the bottom of the settings.
download facebook data
Share files via Facebook chat. When you’ve got an open chat window, click on the gear icon and choose the “Add Files…” option.
add files FB chat
Check your “other” messages. When you click through to your messages page, you’ll see the default view of your latest messages in your inbox. If you look to the top of the left sidebar, you’ll see “Inbox” and “Other.”
inbox other
Embed any Facebook post. Click the drop-down arrow in the top, right corner of any Facebook post, and choose the option to Embed.
Pin a post to the top of your page. Click the drop down arrow in the top, right corner of any of your page posts, and choose “Pin to Top.”
Feature your page owners and liked pages. In your page settings, you can manage the Featured settings to set which page owners show up on your About page and which page likes show up in your Liked Pages widget.
Buffer_-_San_Francisco__California_-_Internet_Software_-_About___Facebook

Assorted whimsical features

Change your Facebook language to Pirate or Upside Down. From your settings page, go to Language and choose your weird language of preference.
Screen Shot 2014-08-30 at 7.08.36 AM
Visit facebook.com/us for a timeline with your significant other. Facebook collects all the images and moments you share together into a nice little memento based on who you’re “in a relationship with.”
Secret emoji. Here are fun tips for Facebook secret emoji.
  • (y) = thumbs-up ‘like’ symbol
  • (^^^) = a great white shark
  • :|] = a robot
  • :poop: = well, you know
  • <(“) = a penguin
  • :Putnam: = the head of former Facebook engineer, Chris Putnam who left the company in 2010

5 Little-Known Twitter Features

1. Create a collection of tweets

Twitter allows users to compose a custom timeline, containing only the tweets you choose to include. These collections are made possible via Tweetdeck, Twitter’s free management dashboard app.
new_custom_timeline_0
Add a new “Custom timeline” column to your Tweetdeck dashboard, and drag-and-drop the tweets you wish to add. This custom timeline gets its own URL on Twitter, and you can embed a timeline into a blogpost or page.
See this timeline example of a Twitter tools collection.

2. Tag people in your photos

When you add a new photo to a tweet, you can tag up to 10 people who are in the photo—and these tags won’t count against your 140 characters.
Here’s where the tagging option appears on a desktop. The feature is also on mobile.
twitter photo tags

3. Create a Twitter photo collage

As a follow-up to tagging, have you tried out Twitter’s photo collages yet? You can share up to four photos in a single tweet. When composing, upload an image and then click on the “Add more” option to keep adding pics.
add more photos twitter collage
Here’s a quick example:
Screen Shot 2014-09-04 at 8.11.48 AM

4. Manage Twitter via SMS

You can turn on tweeting via text message from your Twitter settings, and you’ll receive a custom number where you can send tweets, reply to users, favorite, retweet, follow, unfollow, and a whole lot more. Twitter’s SMS options are deep. Here are a few popular ones:
  • D [username] + message - sends that person a Direct Message that goes to their device, and saves in their web archive.
  • SET LOCATION [place name] - updates the location field in your profile. Example: set location San Francisco
  • GET [username] - retrieves the latest Twitter update posted by that person. You can also use g [username] to get a user’s latest Tweet. Examples: get goldman or g goldman.
  • FOLLOW [username]: allows you to start following a specific user, as well as receive SMS notifications. Example:FOLLOW jerry

5. Mute Feature

Rather than unfollowing someone you’d rather not hear from, you can mute the account for as long as you’d like. This can be helpful if you’re looking to manage your Twitter stream or if you want things a bit quieter while others are participating in chats or tweet bursts.
twitter mute
You can access the mute option from any tweet. Click on the “More” drop-down and choose “Mute” from the list of options. You can go back and “unmute” later by visiting the person’s profile.

5 Little-Known Google+ Features

1. Run a poll in G+

You might not find this one listed in Google+’s official features, but it’s a fun workaround nonetheless. Ask a question in your Google+ post, and use the comments as your poll choices. Ask people to +1 the comment they’d choose to vote for.
poll question
Be sure you disable comments after you’ve added the poll options; this way the poll stays clean and organized.

2. Save posts to empty circles for future reference

You can create a circle without anyone in it. This seems counterintuitive, but it can actually work great as a bookmarking tool or swipe file. Share posts to this empty circle for easy reference later. All posts you share to this empty circle are added to your profile page and viewable only by you.
Google+ empty circle
A neat add-on to this empty-circle feature is to add your favorite save-for-later services like Evernote or Pocket to the circle, using your custom share email from the service. Include your share email in the circle and the content you save will be automatically forwarded.

3. Share your circles with others

Go to People in the left menu, choose Your Circles, and click on the circle you want to share. Inside the actions menu is an option to “Share this circle.” You then get the option to compose a post that features this circle for others to follow.
Google+ share circle

4. Create a photo slideshow that links to your avatar

When someone clicks on your profile picture from your profile page, they’ll see an entire photo album of pictures. You can control what appears in this photo album.
In the Photos menu, scroll or search for the Profile Photos collection. Then add, edit, and arrange the photos in this set.

5. Use a GIF as your profile pic or cover photo

This one’s super simple: Just upload it!

5 Little-Known LinkedIn Features

1. Download a list of your connections

You can download into a spreadsheet—via a number of different formats—a full list of your connections, including their name, current title, current company name, and email address. Click on Connections in the top menu at LinkedIn, then click the gear icon that appears in the top, right corner of your connections page. In the advanced settings, the first option will be to Export LinkedIn Connections.

2. Display media files on your profile

You can add media like images, video, audio, slideshows, and documents to various sections on your LinkedIn profile. It’s great for adding a bit of flair to an otherwise text-heavy resume or experience.
Click to Edit Profile, then look for the media icon for each section, placed between the pencil icon and the up/down arrow.
linked in media
Another helpful tip is to reorder your profile sections. Let’s say you want your job experience to show up in front of your summary. Done.
Click the Edit Profile button on your LinkedIn home page, and look for the up/down arrow icon at the top of each section. Click, drag, and drop where you’d like it placed.

3. Message someone you’re not connected with

If you want to get in touch with someone on LinkedIn but you have yet to make the one-to-one connection, you can try this workaround. Join a common group.
Group members can message each other even without a direct connection. Click on the person’s name in the group, and  you’ll see an option to “Send message” in the drop-down under Follow.

4. Save a job search

After performing a search at LinkedIn, you have the option to save this search via any search results page. The “Save Search” link is located in the top, right corner. You can save up to 10 searches at a time, and you can set alerts about how often to be notified.
saved searches linkedin

5. Create a tickler file with LinkedIn Relationship notes

Under each connected profile sits the option to add relationship notes—how you met, reminder notices, and other important context.
linked in relationship details
The reminder notices are a particularly neat idea because you can set future and recurring alerts with each contact. If you click the recurring option, you could set up a reminder to call or follow-up with the person on a weekly, monthly, every three months, every six months, or custom basis. And all of this info in the relationship panel is kept private so that only you see.

5 Little-Known Pinterest Features

1. Set up a secret board

Create a board that only you can see, an ideal option for marketers looking to seed a board before it goes live or for individuals to save ideas for surprises, gifts, vacations, dream weddings, etc.
To add a new secret board, go to your Pinterest profile page and scroll down to the bottom. Your secret board section lives and stays down there.
secret pinterest boards

2. Rearrange the order of your boards

The order of individual pins within a board always stays the same. However, you can arrange the order of your boards how you like them. When viewing your profile, simply click and drag your boards into the order you’d like.

3. View all the latest pins from your website (or others)

If you’d like to skip the deep analytics in Pinterest and just see what’s being shared at-a-glance, you can type in the following address in your URL bar: http://www.pinterest.com/source/yourwebsite.com/. Change the “yourwebsite.com” to your blog’s address (or the blog address of a site you want to inspect).

4. Customize your cover images

If you’ve got a super eye-catching Pin that you want to feature as the cover for your board, this can be done in a snap. From your profile page, hover over the cover for your board, and a “Change Cover” button will appear. Click that button, cycle through the images from the board, and choose the one you want. Pinterest even lets you adjust the viewable portion of the image so that you can get the best look for your board.
Change Cover on Pinterest

5. Pin with a friend

Click the Edit button on any of your boards, and you’ll see a popup display with an option for “Who can add pins?” Type a name or email into the box, and a request will be sent to the pinner. They can then add pins directly to this group board.

Bonus: Apply for Rich Pins

With the right bit of code, Pinterest Pins can look really spectacular. The good news is that these so-called Rich Pins leverage some of the code you may already be using on your site for Facebook, Twitter, and Google customization. To check and see how your site’s Rich Pins might look on Pinterest, you can use the validation tool at Pinterest.
pinterest rich pins
If your site appears to validate well, you can click on the “Apply Now” link to notify Pinterest that you’d like to be included with the Rich Pins feature. T

5 Little-Known Instagram Features

1. Where to view Instagram photos online

You can view any user’s Instagram feed online at instagram.com/username. Also, you can see your home page feed by logging in at instagram.com.
If you’re interested in a slightly more optimized viewing experience, there are several sites that have incorporated Instagram’s API in a pretty way:

2. Save an image

If you’re interested in saving the original, pre-filters image you took via Instagram (and you’ve not turned on “Save Original Photos” setting), you can tap on the three-dot icon on the picture page, choose “Copy Share URL,” paste the URL into your phone’s browser, then save the image by long-pressing on the pic and choosing the save option.
Alternately, if you happen to be on a computer and find a picture you’d love to save, you can grab it via the page’s source code. For instance, in Chrome, you can right click on the image and choose “Inspect Element.” This will bring up a window containing the code of the page, and a highlighted section for the image you right-clicked. If you hover over the first link in this highlighted section, it will reveal the picture. Right-click this image link, and choose Open Link in New Tab. Then you can save the picture via the new tab.
Download a photo

3. Add a border to your image

In addition to Instagram filters, you can also add borders to your image. Via the app, choose the filter first, then tap the filter again to reveal a box icon you can tap to add a border.

4. How to make a collage

Have you ever seen a collage of pictures on Instagram and wondered how in the world people did that? Well, they didn’t use Instagram directly. These collages come from photo-editing apps where you can piece together pictures, save to your Camera Roll, then upload to Instagram.
The same goes for adding/uploading images you might make on your computer. Sync your photos on your computer to your photo folder on your mobile device, and you can add these shots directly to Instagram.

5. How to repost an Instagram photo

Again, this Instagram tip requires a bit of a workaround. Third-party apps like Photo Repost and Repost for Instagram let you view your home stream of Instagram pictures and choose the ones you wish to repost, then add an attribution overlay on top of the image (most overlays can be removed with a paid upgrade).
Web apps like Iconosquare and Webstagram let you repost also, however there’s a bit more work involved. Once you choose the image and the attribution, these apps email you the image, then you download it to your photo folder, upload it to your phone, and add it to Instagram manually.
http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram?utm_content=buffer1984f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#comment-1573766495

 

 
INFOGRAPHIC: How Social Networking Sites Are Replacing Traditional Marketing

      
Social media is alive and well in Australia. An astounding three-quarters of the population use social media Down Under. What’s even more surprising is the amount of time users spend on various social media sites: over two hours.
If you haven’t jumped on the social media bandwagon already, now is the time to do so. With well over 17 million people on some sort of social platform, and around 9 million people using social media apps on their mobile device, the ability for your company to be connected to your customers is better than ever.
And social media isn’t like normal advertising—you’re not just selling your product or service. Now, you’re selling your company culture, the company story, the overall brand and potentially a lifestyle. In Australia, several companies do this very well. To catch Business Review Australia up with the rest of social media, we created an Instagram account. Companies like Atlassian, recently voted the best place to work in Australia, and KORA Organics, the cosmetic and skincare brand from Miranda Kerr, do a great job selling their experience on social media. Each social media platform is a different beast, and you don’t have to use all of them to successfully market yourself or your business on social media. Do your research, understand your audience, and pick the two or three platforms that work best for your brand.
Below is an infographic containing facts and figures about the age groups, the increased popularity and the buying actions of social media users.

MARKETING 101

How to engage your customers online
 
MARKETING 101: How to engage your customers
      
Marketing.  All of us in business do it at some level.  Some of us do it well; some of us do it poorly.
How we market ourselves and our business is critical to our success in the modern world.  It takes on even more of an importance when we are our brand so having an awareness of our personal marketing, (the way we portray ourselves in the public eye) must be considered.
There is so much information out there we need to be careful what information we are sending out. For many years emails were the perfect way to market our business to our audience. These days email open rates and click through rates from our emails are very low in fact, open rates can be as low as 20 percent.
Email still plays a very important role in our marketing. We just need to make sure that we're looking at alternate ways that we can market our business. I keep my list up-to-date with a monthly email that contains success tips and a little bit of information about what my business is doing in the coming months. This is really just like receiving a letter from a friend. Every now and then I will make an offer for a special that I think my list find valuable however, I really don’t use this communication as a marketing tool. 
Read related articles on Business Review Australia
I love to try different ideas with marketing, I always have. There were times when I tried just about everything to see what worked.  I did letterbox drops and even did some local newspaper advertising.  I just had to see what would get results.  The marketing of my business that got the best results for me were social media especially Facebook, utilizing Facebook advertisements and also LinkedIn as for me, building my business and my brand is all about personal connections and networking.
When you are your brand, it is important that you do share enough of yourself that your potential clients will feel as though they getting to know you.  Every Facebook post, every status update, on your personal and business page is a form of marketing.  It is how we market in 2014.
If we are running a marketing campaign, lets say we want to attract more people to our database, and we decide to give them something valuable like an eBook or something from our product range to get an email address, it is important to make sure that we are utilizing a launch campaign or sequence.  Marketing is all about understanding that people need to trust you and like you before they will buy from you. Just because they don’t buy when you first make an offer doesn’t mean they wont. You just need to keep being front of mind so send a follow up campaign on your original marketing offer.
The number one thing people like talking about is themselves. Every good marketing campaign will ask a question of our target market and potential client. This is a great way to get more interaction with your campaign.  Having engaged customers is the number one success principle when it comes to marketing. When someone is engaged their buying impulses and high, therefore making them feel that they need to do business with you now. 
So what is the best way to get engaged customers?  It is about giving them something so valuable, so life changing, that they just need to be part of what you have.
The best way to market to people is just show them results in advance. Paint a picture of what they will have once they complete your program or service.  Having a questionnaire available the potential clients to fill in and answer a few questions about what they're doing is a great way to get engagement and the opportunity to share the results and explain how you can be part of it. 
Another hugely important part of marketing successfully is the making sure you're clear on your message. Having a message that can be understood by a 14 year is a key success principle to making sure that people understand what you do and what problem you solve.  Never use complex language or anything that can make somebody have to think hard about what you do. The human brain likes simple things and it likes to understand what somebody does and if that person can solve the problem they have. 
You must also have a call to action on any marketing that you do. Where do you want people to ‘go here’ for example, give them a link to a webinar to book in to attend or to ‘download’ this audio file on the solution to their problem. The call to action can even be as simple as email ABC, to get your free copy of XYZ.
Most marketing can be done by yourself once you have the understanding of the marketing principles.  Until you can afford to pay an expert to look after your marketing, just make sure to keep trying new ways of marketing yourself until you find the three or four that get you your best results.  Just remember to always AB test and measure any marketing you do to maximize your result. 
Marketing can be fun, exhilarating and frustrating at the same time but once you crack the code, your results will explode your businesses success.

Turn Problems Into Power!

Do you have problems? Are there challenges you are facing that you wish were not there? If you answered yes, and I suspect we all did, take heart. There is good news in the land today.
Turn Problems Into Power by Charlie Page

Your problems today can be the source of your power tomorrow!

Let me share with you a formula I learned long ago. This is ancient wisdom that applies perfectly to today. In fact, we need it more today than ever before.

Problems produce patience

Patience produces persistence

Persistence produces character

Character produces hope

Hope produces power

We all suffer from living in today’s hyper-connected world. Being so connected can make the world’s problems feel like our problems too due to the explosion of the never-ending news cycle.
Consider this …
  • Recent research showed that you are bombarded with the equivalent of 174 newspapers worth of news every day! That’s 174 entire newspapers coming at you every day!
  • Even more startling – in 1986 that figure was 40.
Information overload is everywhere. We heard bad news on our televisions, our radios and, now, on our phones.
It is estimated that 91% of all adults on the earth have a cell phone now.
Now wonder we are stressed!
No wonder our hope is fading.
And hope is the key. Hope produces power.
John Maxwell said the following, and I believe it’s 100% true.

“Where there is hope in the future there is power in the present.”

So you see, problems can produce hope, which in turn produces power in the present.

But the process is not automatic!

If we want power to come from our problems we have a role to play. We need to do our part and put our focus on hope.
I believe there are three ways to do this.

1 – Make your wish list

Make a list of all the things you want to be, you want to do and you want to have.
This is the time to dream. The time to reach for the stars. Don’t let anything hold you back from writing down what you really want out of life.
It does not matter what your age is or what you current circumstances are. You have the right, actually the privilege, of dreaming, and dreaming big.
Only you will see this list. So make it your own.
Your wish list will inspire you to hope for the future. And inspiration is the fuel on which hope runs.
Remember, all great human accomplishment began with a dream.

2 – Have a written goals program

First, we all have goals. Everyone has goals. But there is a huge difference between having goals and having a written goals program.
Your goals will put action into your hopes. Only by taking action can you make your dreams a reality. But unfocused action wastes time and energy.
A written goals program will create the focus you need to achieve your dreams.
If you don’t have written goals now, today is the day to start! If you don’t know how, consider what I use, the Zig Ziglar Goal Planning system.

3 – List, and regularly review, your accomplishments

Some will say “what accomplishments?” Others will know they have accomplished important things but have never thought of writing them down.
Here is my experience in life.
  • Life is going to present me with plenty of negatives and opportunities to be negative.
  • It is my responsibility to fight against the negative by feeding my mind positive information.
  • The best defense is a good offense. Starting every day with a positive chases away many of the negatives that might take hold in our minds.
You have accomplishments. Write them down and keep them close. Read and review them often and be encouraged that you have done important things, and will do important things again. Even today!
Writing and reviewing your accomplishments will provide that steady, everyday inspiration you need to keep going in the hard times.
This is essential for staying motivated and making your dreams a reality.
Problems happen to us all. Even the Bible says “The rain falls on the just and the unjust.”
We can’t stop problems happening but we can control the end result of the problem by our actions.
  • Only you can dream.
  • Only you can foster hope.
  • Only you can make the plan.
  • Only you can change your future based on your actions today.
Got problems? Me too.
Now let’s translate those into hope and produce the power you need to day to do the things you need to do today to change your future forever.
YOU can do it!

http://charliepage.com/turn-problems-power/

Friday, 26 September 2014

11 Essential Ingredients Every Blog Post Needs [Infographic]
Like this infographic? Get content marketing advice that works from Copyblogger.

How to Become a Social Media Manager in 6 Simple Steps

September 25, 2014 - 08:04:22 by
how to become a social media managerWant to become a social media manager?
Not sure exactly what that entails?
Most social media marketers help businesses grow their online communities.
This usually includes:
  • writing & scheduling posts
  • running ads
  • replying to fans
  • creating graphics
Your duties depend on your job description, time, budget & expertise.
There are many places to learn about how to become a social media manager. But one of the best is a training program from Andrea Vahl & Phyllis Khare called Social Media Manager School.
Here are some of their top tips for becoming a kick-ass social media manager!
(The infographic at the end of this post has even more advice.)

How to Become a Social Media Manager!

1. Build a Community of Your Own

how-to-become-a-social-media-managerBefore you can sign up clients you’ll probably need to have a thriving social media presence of your own.
Create accounts on all the major social media websites & familiarize yourself with blogging, email marketing, search engine optimization & graphic design.
If you can’t market yourself… you’ll never be able to market for others!

2. Find Clients

Finding clients is difficult for even the most seasoned social media marketing agencies.
Learn where your ideal potential clients hang out online then distribute great content & start conversations that will drive traffic to your website.
You should also attend networking functions, conferences & other industry events.

3. Manage Your Time

how-to-become-a-social-media-managerManaging accounts on Facebook, Twitter, Google+, YouTube, Pinterest & other social media websites takes lots of time — time you can’t afford to waste!
I’ve been guilty of scrolling aimlessly through my news feed for hours. Don’t do this!
Andrea & Phyllis suggest having systems in place that help you organize tasks & complete work on time for your clients.
The key is finding a system that works for you.

4. Manage Your Money

One of the first questions an aspiring social media manager asks is:
How much should I charge?
And this is a difficult question to answer since markets vary from place to place & discipline to discipline. Start by finding out what your competitors charge to determine whether you should charge more or less than they do.
Also, make it easy for customers to pay by doing recurring billing.
And sometimes a high-quality proposal can land you the job. Be sure your presentation looks good & is easy to understand.

5. Learn Advanced Marketing Skills

how-to-become-a-social-media-managerMost prospective clients will know the difference between good & bad social media.
You’ll need some advanced skills if you expect to stand out!
These advanced techniques include:
  • Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
  • Custom Facebook apps
  • Custom Twitter & YouTube headers
  • Knowledge of hashtag marketing
  • Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.

6. Mobilize, Baby!

Today, a strong mobile presence is a must!
If customers can’t find & interact with you on their mobile devices, you might as well not even exist.
Make sure your website is fully functional on mobile.

Want to Become a Social Media Manager?

The best social media managers can do their work poolside with their smartphones!
And while many people try to enter this wonderful field — some fail miserably.
Those who succeed do so by keeping their training up to date, and by reading the best blogs & articles written about social media.
Andrea & Phyllis created this infographic to provide even more information about how to become a social media manager.
Be sure to take a look!
how to become a social media manager


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