How to Become a Social Media Manager in 6 Simple Steps
Want to become a social media manager?
Not sure exactly what that entails?
Most social media marketers help businesses grow their online communities.
This usually includes:
- writing & scheduling posts
- running ads
- replying to fans
- creating graphics
Your duties depend on your job description, time, budget & expertise.
There are many places to learn about how to become a social media manager. But one of the best is a training program from Andrea Vahl & Phyllis Khare called Social Media Manager School.
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Here are some of their top tips for becoming a kick-ass social media manager!
(The infographic at the end of this post has even more advice.)
How to Become a Social Media Manager!
1. Build a Community of Your Own
Before you can sign up clients you’ll probably need to have a thriving social media presence of your own.
Create accounts on all the major social media websites & familiarize yourself with blogging, email marketing, search engine optimization & graphic design.
If you can’t market yourself… you’ll never be able to market for others!
2. Find Clients
Finding clients is difficult for even the most seasoned social media marketing agencies.
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Learn where your ideal potential clients hang out online then distribute great content & start conversations that will drive traffic to your website.
You should also attend networking functions, conferences & other industry events.
3. Manage Your Time
Managing accounts on Facebook, Twitter, Google+, YouTube, Pinterest & other social media websites takes lots of time — time you can’t afford to waste!
I’ve been guilty of scrolling aimlessly through my news feed for hours. Don’t do this!
Andrea & Phyllis suggest having systems in place that help you organize tasks & complete work on time for your clients.
The key is finding a system that works for you.
4. Manage Your Money
One of the first questions an aspiring social media manager asks is:
How much should I charge?
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And this is a difficult question to answer since markets vary from place to place & discipline to discipline. Start by finding out what your competitors charge to determine whether you should charge more or less than they do.
Also, make it easy for customers to pay by doing recurring billing.
And sometimes a high-quality proposal can land you the job. Be sure your presentation looks good & is easy to understand.
5. Learn Advanced Marketing Skills
Most prospective clients will know the difference between good & bad social media.
You’ll need some advanced skills if you expect to stand out!
These advanced techniques include:
- Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
- Custom Facebook apps
- Custom Twitter & YouTube headers
- Knowledge of hashtag marketing
- Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.
6. Mobilize, Baby!
Today, a strong mobile presence is a must!
If customers can’t find & interact with you on their mobile devices, you might as well not even exist.
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Make sure your website is fully functional on mobile.
Want to Become a Social Media Manager?
The best social media managers can do their work poolside with their smartphones!
And while many people try to enter this wonderful field — some fail miserably.
Those who succeed do so by keeping their training up to date, and by reading the best blogs & articles written about social media.
Andrea & Phyllis created this infographic to provide even more information about how to become a social media manager.
Be sure to take a look!
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