I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them.
Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found.
Success Tips and the Content Marketing Landscape
1) Hubspot and Smart Insights have teamed up to create Seven Steps to Success Competing with Content Marketing. The infographic looks at how what brands need to communicate meshes with what customers want to find out. It outlines steps content marketers need to take including benchmarking, strategy development, identifying customer needs, working out where to invest, selecting resources, choosing formats and measuring ROI.
Key takeaway: Don’t let your blog lose out to social media updates; blog posts and articles remain the most cost-effective content marketing method.
Related Resources from B2C
» Free Webcast: Know Your Story, Understand Your Customer
» Free Webcast: Know Your Story, Understand Your Customer
2) A LinkedIn infographic published on Inc.com shows the traits that the smartest content marketers share. Unsurprisingly, the ones who enjoy real success dedicate people to content marketing and spend a lot of their marketing budget on it too. The top content marketers use social media more, seeing it as an important tool for raising brand awareness, generating leads and getting customers. Check out the infographic for the 13 content marketing tactics that B2B marketers are using most.
Key takeaway: Content marketing doesn’t stand alone as a marketing tactic; 70% of content marketers back this up by appearing at in-person networking events.
3) Scripted has taken an in-depth look at the content marketing landscape, identifying five different types of content marketing companies. According to Scripted, 78% of B2B marketers are creating more content than they did just a year ago, which is just as well, since business decision-makers would rather get company information from articles than ads. The infographic finishes up with an assessment of the types of content produced by companies engaged in content creation, content curation, workflow management, content distribution and content analytics.
Key takeaway: There’s no one-size-fits-all approach to content marketing; it’s all about the goals. If your strategy is aimed at thought leadership, it requires different content types and volumes than if your goal is SEO.
Art, Science and Blogging in Content Marketing
4) Kapost covers the art and science of content marketing, as it says you need both for content marketing success. The art is creating content that taps into emotions and experiences while the science is about creating processes and measuring performance so you can adapt your strategy. The infographic also shows where creative and data driven approaches intersect.
Key takeaway: Fine tune your content strategy with Kapost’s 8-question assessment.
5) OneSpot highlights the great divide in content marketing, presenting a range of fascinating statistics (did you know that only 20% of people read past the headline?) It shows that while two-thirds of marketers plan to do more blogging, measuring ROI is a big concern. The infographic gives advice on focusing content marketing efforts.
Key takeaway: Only .1% of content can go viral unless you already have an engaged community.
6) Where would we be without an assessment of the current state of content marketing? LinkSmart has collected an amazing array of statistics on the spend on content marketing, key forms of content marketing and new jobs created in the content marketing space. It points out that content marketing costs 62% less than other marketing but gets three times the number of leads.
Key takeaway: By 2017 87% of the sales of web connected devices will be smartphones and tablets so if you haven’t focused your strategy on these devices, it’s time to start.
Read more at http://www.business2community.com/content-marketing/12-infographic-tips-rock-content-marketing-strategy-01000455#ASmF95K05Iyi62c0.99
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