Follow These 5 Tips to Dominate Social Media Marketing
Follow These 5 Tips to Dominate Social Media Marketing
In an age where social media is the advertising outlet preferred by customers, marketers need to make sure that their social marketing efforts stand out from the rest. Here are 5 tips to help you dominate social media marketing:
1. Create interesting titles. When your audience reads your title, it should draw them in. Give them a reason to click the link to access your content. Titles are the first thing readers see, and they need to promise something. Be sure that your content delivers on that promise so your audience can trust your titles.
2. Use YouTube. It is a great marketing tool for social media. Use it to drive traffic to your website. Post videos that provide value to viewers. Some members of your audience prefer watching videos to reading blog posts. Videos can sometimes be the best way to deliver content, especially how-to guides. If they like what they see, your audience is likely to click your links and look for more content. When you get viewers to your website, you have the opportunity to convert them into customers.
3. Make your content easy to read. Everyone likes reading how-to guides and finding tips and tricks to make life easier. Provide this kind of content, and make it easy for people to read. Post top 10 lists, or use a question and answer format. The white space and separation of items will encourage visitors to keep reading, and allows them to see how much information you are giving them. Provide as much value as possible while making it easy for your audience to access and consume.
4. Let your website and Facebook page work together. Put a link or like button for your Facebook page on your website. There are many widgets to help you do this, and it will allow people to connect with you easily. While reading a post on your website, a visitor could simply click the link you provided to give you access to the valuable space on their Facebook newsfeed. Whenever you post new content on your website, share the link on Facebook. This way, you are constantly directing your fans to your new content.
5. Keep up with technology. Do frequent research to ensure you are aware of the new technology being offered to your customers. As new social media platforms, widgets, and approaches emerge, you will need to adjust your strategy to include them. Test out new technology and techniques. Monitor the responses you get, and determine what works best for your business.
By following the foregoing tips, you will keep your audience drawn in at all times, increasing not only your customer loyalty and satisfaction, but also your productivity and profits.
1. Create interesting titles. When your audience reads your title, it should draw them in. Give them a reason to click the link to access your content. Titles are the first thing readers see, and they need to promise something. Be sure that your content delivers on that promise so your audience can trust your titles.
2. Use YouTube. It is a great marketing tool for social media. Use it to drive traffic to your website. Post videos that provide value to viewers. Some members of your audience prefer watching videos to reading blog posts. Videos can sometimes be the best way to deliver content, especially how-to guides. If they like what they see, your audience is likely to click your links and look for more content. When you get viewers to your website, you have the opportunity to convert them into customers.
3. Make your content easy to read. Everyone likes reading how-to guides and finding tips and tricks to make life easier. Provide this kind of content, and make it easy for people to read. Post top 10 lists, or use a question and answer format. The white space and separation of items will encourage visitors to keep reading, and allows them to see how much information you are giving them. Provide as much value as possible while making it easy for your audience to access and consume.
4. Let your website and Facebook page work together. Put a link or like button for your Facebook page on your website. There are many widgets to help you do this, and it will allow people to connect with you easily. While reading a post on your website, a visitor could simply click the link you provided to give you access to the valuable space on their Facebook newsfeed. Whenever you post new content on your website, share the link on Facebook. This way, you are constantly directing your fans to your new content.
5. Keep up with technology. Do frequent research to ensure you are aware of the new technology being offered to your customers. As new social media platforms, widgets, and approaches emerge, you will need to adjust your strategy to include them. Test out new technology and techniques. Monitor the responses you get, and determine what works best for your business.
By following the foregoing tips, you will keep your audience drawn in at all times, increasing not only your customer loyalty and satisfaction, but also your productivity and profits.
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