Using Article Marketing to Promote Your Home Business
After the Google “Panda” update of 2012, a lot of marketers were led to believe that article marketing was no longer effective. Yes, there was a drop in the search engine ranking of most article directory sites, however it still IS effective, as long as you are writing quality articles, that provide value.
The Google Panda update did have a negative effect on article marketing directories, but the ones that suffered most were those which accepted poor quality articles. Remember, success comes from providing VALUE, so this Google update was just a natural progression towards removing the junk from the Internet.
The higher quality article directories have not been hit as hard, and are actually seeing a substantial improvement in their search engine rankings in recent times. Simply put; article marketing can still be a very effective way of promoting your home based business.
How to Use Article Marketing Effectively
Once you’ve got a few ideas for your articles, you’ll need to carry out some keyword research to determine which phrases people are actually searching for. You can use Google’s free keyword tool to do this.
Collect a list of around five key phrases (including long tail keywords) that you can use as a basis for your articles. As with all content marketing strategies, you’ll need to be consistent with producing a steady stream of articles over time to see the best results. To get started, write two articles for each keyword phrase you’ve listed, for a total of 10 articles.
The whole purpose of article marketing is to attract your best prospects, so really think about how you can help solve a problem of theirs, or move them closer to a desired outcome.
Are you attempting to connect with stay at home moms and offer your home business opportunity as means for them to earn from home? Or maybe you’re targeting burnt out corporate executives who are looking for an alternative lifestyle? Whoever it is, write your articles with the whole intention of helping that person.
Your articles need to be constructed in a way that your writing leads the reader down towards the bottom of the page where your resource box is. Your resource box (or author bio) will contain links to a relevant landing page on your website or blog, where they can learn more about you, and how your products or opportunity can help them.
Where to Submit Your Articles
The first directory you should submit to is EzineArticles. They can take as much as five days to approve your article in some cases, but they’ve constantly been one of the best article directory sites due to this approval process. It’s advisable not to publish your article anywhere else until it’s been approved by EzineArticles, as they don’t like duplicate content material.
EzineArticles only accept informative and interesting articles, with good grammar and punctuation, so it’s important not to make your article a blatant advertisement for your business. Your article needs to be constructed to ensure that it describes the benefits of your product or opportunity without actually naming it.
When the article is approved, you’ll want to change a number of the words and sentences around, so that it is original content, ready to be submitted to other article directories.
Using the Author Resource Box to Compel the Reader
Here is where you add the link back to your site and where you need to convince your reader to take the next step. Constantly keep the reader moving along via your article, by combining call to action words like “read a lot more about…” The secret is to make your bio box flow and make it appear to be a continuous part of the article.
Don’t speak excessively about yourself (despite it being a bio box!), instead make it clear to your reader what they will gain from clicking the link to your website.
Getting Your Articles to Rank on Google
One technique you can use, rather than linking back to your own website or blog, is to link the other articles you write directly back to your article on EzineArticles. This will deliver the added bonus of backlinks to that article and help it to rank well on Google.
Because all of the articles you’re distributing are on a similar subject, this is really a huge advantage for SEO (Search Engine Optimization) purposes. Assuming you’ve chosen your keyword phrases well, this may be sufficient to rank your article on the front page, providing a lot more coverage for your article and your business.
http://www.homebusinesshangout.com/2014/09/10/using-article-marketing-to-promote-your-home-business/
“Article marketing has been one of the most effective ways of marketing online for many years – if you want more exposure for your home business then you might want to dedicate some time to it” 
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