ONLINE SUCCESS

50+ Marketing resources to stay ahead of the game

 

As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.

 

Note: This list is updated on a regular basis.
Feel free to comment below if you think a resource should be added.

Email Marketing

• The Ultimate Guide to Successful Email Marketing [by Vero, 7 chapters * 15mins read each]
• Why Purchasing Email Lists Is Always a Bad Idea [by Hubspot, 5mins read]
• How To Write Emails that Sell (and that People Love to Read) [by Copyblogger, 5mins read]
• When is the best time of day to send an email? [by Smart Insights, 15mins read]
• 5 Golden Rules to Creating a Significant Email Newsletter [by VerticalResponse, 10mins read]
• The 9 Must-Have Components of Compelling Email Copy [by Hubspot, 20mins read]
• Email Marketing Tools
  • Mailchimp – Quickly design & publish email newsletters and track results.
  • Drip – Easy to use tool for capturing leads on your website and nurturing them.
  • Yesware – Lets you know in real-time how many people opened your emails, who are they and more.

Content Marketing

• A Not-So-Brief Guide to Better Content Marketing [by Gregory Ciotti, 30mins read]
• How To Get Over 50,000 Visits to Your Blog in the First Month [by Fizzle, 10mins read]
• Content Marketing Blogs
  • Hubspot Blog
  • Content Marketing Institute
• Content Marketing Tools
  • Hubspot – Content Marketing Management platform, usually set up on top of an existing website.
  • Quicksprout – Competitive intelligence tool, enables you to check which posts received the most shares at your competitors’ blog.
  • Google Traffic Estimator – Helps estimating traffic based on specific search keywords, categories, etc.
  • Google Trends – Keeps track of popular keywords searched by people, can be filtered by certain regions, seasons, and more.
  • Scoop.it – Content curation tool, enables you to discover existing content, curate it and publish to gain traffic.

Search Engine Optimization (SEO)

• Search Engine Optimization – Starter Guide [by Google, 1+ hours read] – Google doesn’t tell us of course their secret formula for page ranking, but there are many straightforward practices in here that will directly improve your page ranks and quality score.
• The Beginners Guide to SEO [by MOZ, 20mins per chapter * 10 chapters)
• SEO Cheat Sheet [by MOZ, hang on your office wall]
• Search Engine Optimization Blogs
  • The Moz Blog
  • SearchEngineLand
• Search Engine Optimization Tools
  • Open Site Explorer [by MOZ] –  a great tool providing a quick overview of your best inbound links and the pages that are most linked to. One of my favourites is the “Top Pages” report, which provides an even deeper visibility on your most linked to pages.

Conversion Rate Optimization (CRO)

• The Beginner’s Guide to Conversion Rate Optimization [By Qualaroo, 10mins Read * 12 chapters]
• How We Increased Our Conversion Rate By 311% [By Statuspage.io, 10mins]
• The A-Z Guide to Conversion Rate Optimization – 26 specific improvements to improve UX, conversion rate and online sales (Poster) [By Kissmetrics]
• Developing a High Converting Landing Page [By Bryan Eisenberg, 1-hour slideshare]
• Conversion Rate Optimization Blogs
  • ConversionXL – the leading blog about conversion optimization providing concrete data and actionable insights.
  • Conversion Rate Experts
• Conversion Rate Optimization Tools
  • CrazyEgg – visual heatmaps & recordings – show how visitors behave on your site
  • Unbounce – enables you to quickly build & publish landing pages

Advertising

• The beginner’s guide to Google Adwords [by WPCurve, 45mins read]
• How to Create a 200% ROI Retargeting Campaign [by OkDork, 30mins read]
• How do you increase traffic by 700% ? [by us at Commerce Sciences, 10mins read]
• Advertising Blogs
  • Perfect Audience Blog
• Advertising Tools
  • Wordstream –  Leading PPC management platform
  • Adroll – Leading ad retargeting platform

Growth Hacking

• The definitive guide to Growth Hacking [by QuickSprout, 10 chapters * 30mins each]
• Deconstructing Startup Growth [by Startup Marketing, 5mins read]
• The Best SaaS Free Trial Length [by Sixteen Ventures, 15mins read]
• Three Big Economic Fallacies Behind Growth Hacking [by Spinnakr, 25mins read]
• Growth Hacking Blogs
• • Sixteen Ventures – One of the best SaaS marketing & growth hacking blogs [by Lincoln Murphy]
  • GrowthHackers.tv – 100+ videos of experts sharing their growth secrets.
  • Nir and Far – A great blog about applying behavioral science into product design for creating user habits.

Social Media Marketing

• The beginners guide to Social Media [by MOZ, 12 chapters * 15mins each]
• How to Get Your Blog Post Shared 1,000 Times [by Design School, 15mins read]
• Social Media Marketing Blogs
  • Buffer
  • Social Media Examiner
• Social Media Marketing Tools
  • Buffer – Buffer makes it easy to share content across social networks ( Facebook, Twitter, LinkedIn, Google+ and more), schedule automated postings, and track their success.
  • Bitly – track links

Press Release (PR)

• The Beginners Guide To PR [by Publicize, 10 chapters * 5mins each]
• The Hacker’s Guide to Getting Press [by Austen Allred, 30mins read]
• This Is How We Got Coverage From The Next Web & Venture Beat [by Trak.io, 25mins read]

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