7 Simple Tips To Help Your Blog Posts Get Discovered
You may have the greatest ideas for blog posts, but when you sit down to write, the words just won’t come. Or, worse – you write the post and sit back, waiting for it to go viral and no one comments and there’s no surge of traffic to your site. What happened? Was your idea a flop?
Your idea may have been spot on, but take a look at how you wrote the blog post. Were you clear in your wording?
Most online searchers have precious little time to spend on reading, and they want the messages to be clear and concise so they can skim the post, and get the brilliant idea you’re trying to convey.
If you’ve ever spent an entire Christmas eve trying to read the instruction manual to put together a child’s toy, you know what it is to be frustrated with writing. Your blog posts might look the same to your readers.
To successfully “export” your ideas to your followers, you should know some tricks of the writing trade and put them to work in your next blog post.
7 Simple Tips To Help Your Blog Posts Get Discovered
Here are seven techniques for writing blog posts so they have more of a chance of being discovered:
- Know your audience. What group is the main target audience for your blog site? If the answer is online marketers, you should gear all of your posts to ideas and information that will help them in their businesses.
If you know your audience is mostly a group of savvy online marketers, you can post more sophisticated content about news or ideas that they may not yet know about. Beginning online marketer groups should see very basic blog posts on your site so as not to overwhelm them.
And, it can be a combination of both. Your audience may consist of various levels of expertise, so the blogs should balance a combination of new, intermediate and more complicated posts. After all, you can’t please everyone all the time.
- Start from the beginning. You may know the idea from start to finish, but your readers don’t. Start with a descriptive title and work from there. Make the first few sentences of your post coincide with the headline so you don’t confuse or distract the reader.
Just as a great title and cover of a book makes you want to open and read it, so does the title of a blog post set up the scene about what your reader is going to find in the post.
Even if you think that you’ll explain the headline later in the blog post, the reader may feel disconnected with the first few sentences and give up on the post. Be perfectly clear about what information the post contains.
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- Get organized. Always organize the content of your blog post idea before you begin to write. The writing will progress much faster and the reader will much better able to follow it throughout.
You may decide to include a list of tips or a list of helpful sites or divide the post into sections. Bullets or numbering is always a good idea to simplify your post. This organization will tell your reader at first glance that you’ve spent time and effort thinking out the entire blog post and that you value them and respect their time.
Organizing the post also looks less daunting to the reader when it’s sectioned out into sub-sections. Also, when you begin your blog post in an organized fashion, you’ll be able to clearly make the points you want to stress and be better able to determine the order.
- Format your blog post. The visual appearance of your post is one of the main components of realizing an ongoing and successful blog site. You don’t have to use photos, drawings or scales, but the organization and formatting of your post might mean the difference of the reader staying on the site . . . or abandoning it.
I do highly recommend that you use images in every single blog post, and that you make sure they’re unique and pass the TinEye test.
Be sure your blog posts are consistent in how they’re organized. People tend to recognize a style of formatting, and being consistent helps your visitors to recognize your posts at first glance.
- Provide your readers with enough information. When someone reads your posts and wants to find out more about the subject matter, do you provide the information he needs?
Links to sites and other types of information is essential if you’re going to leave your audience with a good feeling about your post and the ability to find out more information if needed.
You could include links to your own website, resources where you got much of the information you’re including in the site and even books or studies done about the subject matter.
Be careful about including links so that your reader clicks out of your post before reading it in full. Choose links that offer more information, not more of the same.
- Don’t use filler phrases. No one wants to plow through unnecessary words to get to the meat of the subject of your blog post. When you edit your post, pay attention to the construction of your sentences.
Be careful about using italics, bold, all caps and/or various fonts in your blog posts too. That only tends to confuse the reader. Be consistent with style in your posts and your readers will have no problem.
When you focus on the idea you want to get across in your post, you’ll be less apt to use filler words or phrases because you’ll be more focused on clarity.
- Edit, edit, edit. Your editing skills can be your best friend when writing a blog post or a novel. It’s important that you clear out the clutter of your writing, be sure every word is spelled correctly and that it’s formatted in a clear and concise manner.
Proofread your posts carefully before hitting that “Publish” button for correct use of verbs and adjectives, capitalization and punctuation.
Close your post with a definitive “call to action,” whether it’s clicking on a link or pointing them in a certain direction – possibly to share their thoughts in the comment section. By making it clear what you expect from them after reading the post, you’re giving them the encouragement they need to pursue more knowledge.
Writing clearly to get your point across is the most important aspect of blog writing. Learn all you can.
If writing isn’t in your repertoire, by all means find a writer who can help you put it all together properly and get your ideas across. Another option is to find a quality source for PLR where you have the good bones already in place, and you can tweak to make sure it is personality-driven with your voice.
It’s really quite simple, if your content is targeted to your audience and pleasing to the eye, it is much more likely to be shared via social media than if it is poorly written and haphazardly formatted.
I like to think of it as a ‘special treat’ when I land on a blog that is beautiful, simple, and offering me powerful content.
You only get ONE chance to make a first impression, so do your best.
What do you struggle with? Do you enjoy writing and if not, how do you overcome challenges? Would love to hear your thoughts below so please take a sec and leave a comment.
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